Turn Attention Into Revenue

Downtime is a loyalty and engagement platform built for retailers, publishers, and retail media networks. We integrate into retailer and publisher environments to power branded engagement and rewards experiences inside existing loyalty programs. Consumers earn value in their loyalty accounts for watching short videos, answering polls, completing surveys, and engaging with other brand content.

Problems We Solve

Built for Retailers, Publishers & Brands

Downtime plugs into your existing platform to create a new revenue stream, deepen customer loyalty, and deliver engagement that actually moves the needle.

🏬 Retailers & Publishers

Monetize your audience without leaving your platform

Add a branded rewards hub to your app or site — and get paid every time a customer engages.

  • Loyalty programs are expensive to run but difficult to monetize beyond basic retention.
  • Brand co-op budgets exist but are hard to activate inside owned channels.
  • Engagement rates on loyalty communications are declining.

📣 Brands & Advertisers

Reach shoppers who actually want to hear from you

Run interactive ads inside the retail environments where your customers already shop.

  • Reaching high-intent, loyalty-enrolled consumers is expensive through traditional channels.
  • Co-op and shopper marketing budgets are underutilized or going to low-quality placements.
  • Attribution from loyalty-adjacent advertising is weak.

Real Attention Drives Real Results

When consumers choose to engage and get rewarded for it, the numbers speak for themselves.

Standard Ad Channels

👤

Generic ad exposure to passive audiences.

Downtime Delivers

Real Attention & Goodwill

  • Real consumers choosing to engage.
  • Rewarded for their time.
  • Avg. 2 hours/month of platform engagement.

Which Drives Better Results

  • +150% Ad Recall
  • +35% Brand Favorability
  • +20% Click-through Rate
  • +350% ROAS

Win-Win-Win Model

We drive retailer ad revenue and loyalty, improve brand targeting, and reward customers for actions that usually go uncompensated.

  • Retailer: more active and loyal shoppers, higher engagement, and richer first-party data, powered by brand funded rewards.
  • Brands: reach active retailer customers with interactive media that ties directly to retail outcomes.
  • Customers: earn extra value in seconds for watching short videos or taking quick polls as they browse.
  • Proven Results: +3.5x ROAS, 150% higher ad recall, 35% higher brand favorability, and 20% higher click-through rates.

Engagement Ads That Actually Engage

Interactive ad formats that reward consumers for their attention — and deliver measurable results for brands.

Our Ad Formats

  • Interactive Video Ads — Leverage existing video assets to capture emails and drive conversions across mobile, desktop, and banner placements.
  • Real-Time Product Feedback — Let consumers shape your roadmap while collecting zero-party data. 85% completion rate.
  • Incentivized In-Banner Polling — Turn opinions into offers. Consumers answer a quick question and receive an instant reward. 92% engagement rate.
  • True or False with Live Video — Quiz viewers mid-stream to boost engagement and drive action. 78% engagement increase.
  • Off-Site Co-Branded Ads — Audience extension with publisher co-branding, personalized ad units, and user feedback data collection.

✓ All formats integrate seamlessly into existing digital properties.

The Downtime Dashboard

Whether you manage campaigns yourself or want us to handle everything, the Downtime dashboard gives you full visibility and control — from creative setup to real-time reporting.

Platform Features

  • Brand Experience Creation & Management
  • Self-Service Campaign Tools
  • Creative Studio Workflow
  • Audience Targeting
  • Campaign Management
  • Publisher Selection
  • Results & Insights

Self-Service or Fully Managed

Clients and brands can access the Downtime dashboard to build, launch, and optimize campaigns themselves — or choose a fully managed solution where our team handles brand experiences, content creation, and in-depth reporting on your behalf.

Ready to add Downtime to your platform?

Whether you're a retailer, publisher, or brand, we'd love to show you what Downtime can do for you.